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| Buca Di Beppo |
"Every order
comes with a free roll of toilet paper," said the email from Los Gringos
Locos mexican restaurant.
"Meals sealed
for safety," said the email from Buca di Beppo.
"...grab your
favrorite sauce, some penne, and a bottle of wine to relax tonight!" said
Charlie's Trio on their Instagram page.
Thank goodness for
technology and social media.
Can you imagine if
the coronavirus hit prior to the year 2000? Before social media and online
marketing were thing? Before Uber, Postmates, and Doordash?
How would these
restaurants advertise they were still open - especially the independents? Flyers? Buying radio and tv
air time? Or relying on people blindly phoning numbers in the good old Yellow
Pages to see if they were open?
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| Unknown Author is licensed under CC BY-NC_ND |
I think that all
three social media messages were effective. The first one focused on levity, the second on
safety, and the third on tranquility. I've purchased from two of these
establishments based on the messages and I'm sure I will purchase from the
third before the week is out.
I've been very
concerned about how restaurants would survive under the stay-at-home restrictions. I have always heard that restaurant
margins are thin. How are they paying rent with no dine-in customers? I read on
Eater that restaurants are hoping for government assistance to help with rent
and other costs*, but I imagine there will be fewer restaurants,
especially independents, once the coronavirus blows over. And if the
government institutes a full lockdown like in China and Italy? What then?
Unless that doomsday scenario happens, I am impressed by how effective restaurants are in using technology to advertise to their customers and to continue to remain open.
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| losgringoslocos.com |
As we all scout for food for our tables, don't forget take out and delivery, not just to vary
your diet and
avoid doing dishes, but to support your local restaurants so they
are around once the stay-at-home orders are lifted.Besides, who doesn't need a free roll of toilet paper nowadays.
Take care and be
safe.
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1 comment:
Love the title of this post! I'm glad you brought this subject up about supporting local eateries during this time. We also started to do this twice a week whereas prior to Covid-19, we hardly ate out. It is now one of our pleasures to eat out and see who else we can support. We've gone to Flying Rice, Sal's Pizza & Bagels, Pho Ha Noi and Mr. Fish. Luckily these joints didn't have to use toilet paper to lure me in.
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